Inside Collina's work with Weldon Mills Distillery: packaging, websites, social, brand films, paid media, and email from one accountable team.
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Weldon Mills Distillery crafts bourbon, whiskey, vodka, gin, tequila, and rum from a restored 1892 grist mill in Weldon, North Carolina, with a second distillery and cocktail lounge in Durham.
Rather than hiring a marketing department, Weldon Mills works with one on demand. Collina handles the entire marketing function: strategy and reporting, packaging and label design, both websites and online ordering, social for two locations, quarterly photo and video production, paid media, and a full email program.
Eight disciplines, one accountable partner.
Annual planning, offer design, budget stewardship, and plain-language monthly reporting.
Concept-to-print packaging for Rey Coyote, Sabrosa, Dray 25, and 3 Hamlets.
Design, build, and upkeep of weldonmills.com and weldonmillsdurham.com, including online ordering.
Always-on calendars and community management for two locations with two audiences.
Quarterly on-site photo and video productions: products, cocktails, process, people.
Founder-story and process films that anchor the website, socials, and ads.
Google Ads driving Durham event leads; Meta and Google Shopping driving bottle sales, all inside alcohol policy.
A full Klaviyo program built from zero, plus independent revenue-attribution analysis.
From 0.48% to 1.24%. The site earns more from every visit.
Year to date, while sessions fell 5.9%. The growth came from converting better, not spending more.
The Durham event-search campaign converted at 3.56% against a 1% target.
The first build reflected the brand Weldon Mills was growing into. Online ordering came later as a full custom build.
Welcome and abandoned-cart automations, a monthly campaign calendar, and segmented lists for tasting rooms, virtual tastings, and bottle buyers.
Built inside alcohol policy, where most platforms restrict the category outright. Google Shopping carried the catalog and converted heaviest.
Weldon Mills is the official spirit of three North Carolina sports organizations, with Collina designing the labels and event presence.
If you make exceptional spirits, beer, or wine and need the output of a full marketing department without building one, that's a 30-minute conversation. Engagements are scoped to your brand's stage.
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